Ultracasual Android Games in the UK: A Sensor Tower Q4 2020 Snapshot

The ultracasual gaming scene on Android in the United Kingdom has seen varying performances across top titles in the fourth quarter of 2020. Sensor Tower provides a detailed look at the downloads and weekly active users for these games. Let's dive into the numbers for these leading games.

Starting with Acrylic Nails!, published by CrazyLabs LTD, the game experienced a strong start in Q4 with 82K downloads in the first week of November, followed by a gradual decline to 49K by the end of December. Active users peaked at 115K in the second week of November before settling at 102K in the last week of December.

Demolish! by VOODOO, showed a significant drop in downloads from 69K in early October to 12K by the end of December. Weekly active users followed a similar trend, with a decrease from 106K in mid-October to 28K in the final week of 2020. Revenue for Demolish! was notably present, starting at $55 in late September and ending at $18 in the last week of December.

ZPLAY Games' title, Carve The Pencil, launched in late October, saw its downloads decrease from 57K in its first full week to just over 4K by the end of December. Its active users also saw a downward trend from 70K in the first week of November to 8.9K by the year's end.

KAYAC Inc.'s Paint Dropper: draw puzzle had a mixed quarter with downloads peaking at 17K in late October and ending at 16K in December. The weekly active users showed growth, starting at 24K in late October and reaching nearly 23K by the end of December.

Lastly, I Can Paint - Art your way, another title from CrazyLabs LTD, displayed a fluctuating download pattern, with a high of 14.5K in mid-October and concluding at 7.6K in the final week of December. The active users saw an early peak of 26.5K in mid-October, dipping to 16.6K by the close of the quarter.

For more insights and detailed app performance analytics, Sensor Tower's platform offers an extensive database to explore the ever-changing landscape of mobile applications.